OUR TEAM
World-Class Staff, Proven Pathways
Our full-time coaching staff and wider team bring elite experience from the Premier League, La Liga, and Women’s Super League. With backgrounds in football, education, and business, they deliver excellence whilst being fully invested in each player’s journey. Having played and coached at the highest levels, they know what it takes to reach the top
Our Team by Numbers
1000+
professional matches played across the Premier League, Football League, La Liga, and Women’s Super League
100+
international caps for senior national teams
20+
UEFA A and B Licence holders across outfield and goalkeeping, plus advanced qualifications in psychology, sport science, physiotherapy, and performance analysis
40+
roles held at leading professional football academies and football clubs from London, Spain, and across Europe
25+
academic experts with doctorates, master’s degrees, and accreditations from top universities such as Loughborough, Birmingham, and Exeter
Together, our staff bring world-class expertise to support every player’s journey - on the pitch, in the classroom, and beyond.
LEADERSHIP
CEO | Co-Founder
Greg Thurstans is a UEFA ‘A’ Licence coach, qualified goalkeeping coach, and former Crystal Palace Academy coach who also scouted for Brighton FC. As one of the youngest to chair both UEFA “A” Licence courses, he co-founded AF Global Football to create pathways that develop players both academically and athletically.
COO | Co-Founder
Matthew Rose is a former Arsenal first-team player and England U21 international with over 300 appearances for QPR. After heading Arsenal’s European Academy and coaching Barnsley FC’s first team, he co-founded AF Global Football, where he leads operations and designs programmes that prepare players for success on and off the pitch.
Joe Sutton
Head of Futures
Joe is a high-performance leader with experience at Arsenal, Manchester United, Brighton, Brentford, and Fulham. He’s worked with elite talent, including Bukayo Saka, and specialises in Advanced Youth Award, and FA Talecreating professional, US College, and UK University pathways. Joe holds the UEFA A Licence, FA nt ID Level 4 in Leadership & Management
Gemma Richardson
Head of People & Culture
Gemma has extensive international experience leading people strategy and cultural transformation in elite sport and beyond. She previously served as Head of People and Culture at Birmingham City FC, working with leadership teams to build inclusive, high-performing environments. A Chartered Fellow of the CIPD and professional business coach, Gemma combines deep HR expertise with practical insight into the demands of football organisations.
BEECHWOOD
LONDON, UK
TRINITY
SOUTHWEST, UK
LUCTON
MIDLANDS, UK
MARKETING
Keiran Anderson
Head of Brand & Marketing
25+ yrs leading brand, marketing and digital innovation across sports and lifestyle sectors. Specialist in elevating fan engagement, sponsorship, and campaign strategy, integrating 360° brand experiences and digital-first storytelling. Proven record growing global audiences and commercial value through strategic content, live events, and cross‑platform campaigns.
Jude Samuel
Head of Digital Production
20+ yrs in sports & entertainment leading digital, brand, and talent. Ex-Bellator & ViacomCBS. Expert in 360° campaigns, social growth, creative content, and Customer Engagement & Experience. Proven ROI across live events, talent media, and digital platforms.
FOUNDATION
TRUSTEES

