
OUR TEAM
Our highly qualified, full-time coaching staff and wider team bring experience from top professional academies across the Premier League, La Liga, and Women’s Super League. With diverse backgrounds in football, education, and business, they deliver excellence at the highest level
Every member of our team is fully invested in each individual’s journey—supporting football development, academic success, and future pathways. Many have played or coached at the highest level and know what it takes to help a player reach the top
LEADERSHIP
Greg Thurstans
CEO | Co-Founder
Greg brings over 20 years of experience in coaching and education, including 8 years as Director of Sport at a leading HMC independent school. He holds both the UEFA ‘A’ Outfield and Goalkeeping Licences and has coached at Crystal Palace Academy and England Independent Schools U16/18. Greg has a global network in football and business, and has led successful investment rounds in high-level ventures
Matthew Rose
COO | Co-Founder
A former Premier League player, Matthew progressed through Arsenal’s academy under Arsène Wenger before enjoying a decade-long career at QPR with over 300 appearances. He has worked in football development internationally, launched Arsenal’s European academy in Greece, and helped Barnsley FC retain Championship status as first-team coach. Post-football, he transitioned into finance and continues to bridge football and business. He holds UEFA ‘A’ License and has extensive contacts around the world
Joe Sutton
Head of Futures
Joe is a high-performance leader with experience at Arsenal, Manchester United, Brighton, Brentford, and Fulham. He’s worked with elite talent, including Bukayo Saka, and specialises in creating professional, US College, and UK University pathways. Joe holds the UEFA A Licence, FA Advanced Youth Award, and FA Talent ID Level 4 in Leadership & Management
BEECHWOOD
LONDON, UK
TRINITY
SOUTHWEST, UK
LUCTON
MIDLANDS, UK
MARKETING
Keiran Anderson
Head of Brand & Marketing
25+ yrs leading brand, marketing and digital innovation across sports and lifestyle sectors. Specialist in elevating fan engagement, sponsorship, and campaign strategy, integrating 360° brand experiences and digital-first storytelling. Proven record growing global audiences and commercial value through strategic content, live events, and cross‑platform campaigns.
Jude Samuel
Head of Digital Production
20+ yrs in sports & entertainment leading digital, brand, and talent. Ex-Bellator & ViacomCBS. Expert in 360° campaigns, social growth, creative content, and Customer Engagement & Experience. Proven ROI across live events, talent media, and digital platforms.
FOUNDATION
TRUSTEES
